An early exploration of ideas ranges from cartoon styles to metaphoric abstract imagery to photographs incorporating key scenes and objects to the narrative.
After choosing an appropriate concept, a detailed storyboard creates a map for timing, transitions, and potential audio choices.
In this step, establishing color schemes, typographic treatment, and visual direction works as a base for creating movement within scenes.
Using ``blood spatters`` as a brand element, various objects receive their own treatment and approach to incorporate the humorous voice of the podcast.
Social media posts mimic opening credit stills while introducing a unique typographic approach.