Hercules Candies
Originally established in 1910, this company has been apart of the Syracuse, NY identity for over 100 years. However, in the era of social media and globalization, the brand will need to be updated to appeal to a wider audience.
Chokolata
Changing to Chokolata the brand will incorporate smooth round lines. The logo resembles a seal to echo the company's history, while also having clarity to read well on screens of all sizes.
Branded End Tag
A hand-drawn animation for hand-made chocolates
YouTube Channel
Channel content educates viewers on the candy-making process, as well as a look at running a small business.
Packaging
Branded boxes and bags build excitement for customers of all ages. Insulated shipping boxes keep candy and chocolate cool during their travels through the mail.
Merchandise
Clothing and other items allow for people to be excited to explore the world of hand-made candies.
